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Office of Technology Development

Assessing your creation...


Opportunity Assessment

10 Questions to evaluate your project

1.    What problem does this design solve? Or: Why do this? (value)

2.    What is the market or for whom is the solution? (target audience)

3.    What is the market size? (opportunity)

4.    Are there other alternatives? (competition)

5.    Why us? Are we the best pursuers? (differentiator)

6.    What is the market window? (time-table)

7.    What is the market strategy? (method)

8.    How do we measure success? What outcome are we looking for? (metrics)

9.    What are the critical factors to success? (requirements)

10.  Looking at the answers above what is the go/no-go recommendation? (answer)


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