Economic Impact Study for the Art in the Pass Festival
USM’s Trent Lott National Center staff and an economic development master's degree student conducted an economic impact study for the Art in the Pass Festival in Pass Christian, Mississippi at War Memorial Park. The Art in the Pass Festival promotes community development by engaging volunteers and encouraging participation from visitors of all walks of life. The festival study revealed that the event generated an estimated 6,864 of total attendees of which out-of-town attendees generated approximately $370,000 in earnings income to the economy. For this study, the target audience out-of-town attendees were considered to be anyone whose home zip code was from outside of Harrison County. Additionally, the study revealed that local residents who participated in the festival generated over $165,000 in purchases during the weekend which could benefit the city of Pass Christian and Harrison County by shopping locally. Dr. Shannon Campbell, Director of USM’s Trent Lott National Center, stated, “We appreciate the opportunity to conduct the festival impact study for Art in the Pass. Impact studies are helpful in paving the way for expanding future events and gaining support from partners and local businesses.” Festival attendees have opportunities to participate in cooking demonstrations, network with artists, and purchase original artwork. For the past several years, festival coordinators have co-located Art in the Pass Festival with a one-day children's education outreach event on Saturday. The children's event is called Celebrate the Gulf and is sponsored by the Mississippi Department of Marine Resources.