Mass Communication and Journalism, School of

  • The advertising major teaches students the creative and business practices of the advertising profession and prepares them for positions as layout artists, copywriters, media planners and account executives.
  • The emphasis in film, available only on the Gulf Park campus, prepares students to work with large and small motion picture production companies, federal or state agency production units or as independent producers, directors or production specialists.
  • The emphasis in media production prepares students to work in advertising and program production in broadcasting and cable television, and with corporations, government agencies and other businesses that utilize video communication.
  • The management emphasis takes students through a thorough course of study of management and business principals and practices in today’s entertainment industry.
  • The production emphasis offers students audio-recording courses in the program’s state-of-the art recording studio, video production, live sound management and entertainment industry seminars.
  • The broadcast journalism program prepares students to enter the challenging and competitive field of radio and television news (traditional and online) as reporters or producers.
  • The news-editorial program is designed to prepare students for positions in the news media (print and online) as reporters, editors and writers. All news-editorial students are expected to do practical work on The Student Printz student newspaper.
  • The photojournalism program is designed to prepare students for positions in the news media (print and online) as photojournalists.
  • The public relations program is designed to prepare students for careers as public relations practitioners and as consultants in business and industry, nonprofit organizations and governmental agencies.