Marketing Communications: Overview

Social Media

UC maintains the University’s top-level social media presence across a variety of social platforms for both the Hattiesburg and Gulf Park campuses. We've created strategies and guidelines to assist University units with establishing and maintaining their own social media accounts.

 

Graphic Standards and Style Guide

It’s important that the message we convey to the public is consistent, so we’ve established standards that allow our message to be the same whether it’s coming from your office or ours.

UC has an approval process in place to ensure correct usage of the University name and logos as well as adherence to the guidelines set forth in the Graphic Standards and Style Guide documents. Your message is part of the University’s overall message, so let us take a look at that poster, brochure or sign to make sure we’re on the same page. Items for review can be sent to universitycommunications@usm.edu.

Approval from University Communications is required by Procurement Services in order to process payment for any printed materials, advertising or promotional items being paid for with university funds.

 

Video Production

We produce videos to support marketing communications and public relations efforts. UC does live streaming for high-level university events, and video production assistance is done on a limited basis as timing allows.

 

Advertising

UC manages an overall advertising plan to promote and strengthen the University brand. Individual units are responsible for buying and managing their own advertising. However, our office can help any University unit with message development, media buying guidance, creative concepts and graphic design to help ensure the success and continuity of advertising efforts.

 

Other Communication Channels

Let us promote your events using our highly visible Electronic Message Board that sits on the front of campus at U.S. Highway 49 and Hardy Street. You can also submit information for our Telephone On-Hold Messaging System. Because we have a high-volume of requests, not every message request can be accommodated.