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Melinda McLelland

Dr. Melinda McLelland

Associate Professor


Dr. McLelland is an associate professor of marketing. She is the AACSB Assurance of Learning Coordinator, the SACS Coordinator for the Marketing Program, and the Coordinator of the Online Marketing BSBA. She primarily teaches consumer behavior and marketing research courses. Dr. McLelland is an ACUE Credentialed Educator. She has published in the Journal of Business Research, Journal of Research in Interactive Marketing, and the Journal of Retailing & Consumer Services. Dr. McLelland is very involved on campus having served on the Faculty Senate, Academic Integrity Council, and the Dean's Advisory Council. She is also a faculty advisor for several student organizations including the American Marketing Association, Beta Gamma Sigma, and Pi Beta Phi.

  • PHD - Florida State University (2008)
  • MBA - University of Southern Mississippi (2002)
  • BS - University of Southern Mississippi (2000)
  • BS - University of Southern Mississippi (2000)

Marketing Research (MKT 424)
Advanced Marketing Research (MKT 480)
Consumer Behavior (MKT 365 - Online & In-Person)
Principles of Marketing (MKT 300)

  • Building Trust with Consensus Information: The Effects of Valence and Sequence Direction, Journal Of Interactive Advertising, 2006
  • Revitalising Suffering Multinational Brands: an Empirical Study, International Marketing Review, 2007
  • The effect of incentives on customer evaluations of service bundles, Journal Of Business Research, 2010
  • In the Wake of a Merger: Consumer Reactions to Service Failures, Journal of Applied Marketing Theory, 2014
  • Consumer Reactions to the Merger: Understanding the Role of Pre-Merger Brands, Journal Of Brand Management, 2014
  • Reactions of the Jilted Consumer, Journal Of Retailing And Consumer Services, 2015
  • Retail Atmospherics: The impact of a brand dictated theme, Journal Of Retailing And Consumer Services, 2015, 10.1016/j.jretconser.2014.07.002
  • Brand avatars: Impact of Social Interaction on Consumer-Brand Relationships, Journal of Research in Interactive Marketing, 2021
  • Perceptual Deterrents of the Green Consumer, Qualitative Marketing Research, 2022,
  • American Marketing Association

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Areas of Expertise

Consumer Behavior and Services Marketing