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Jamye Foster

Dr. Jamye Foster



Dr. Foster earned her B.A. in Psychology from Mississippi State, where she became interested in Consumer Psychology. She then transitioned to marketing, earning her M.B.A. from USM, and her Ph.D. in Marketing from Louisiana State University. Dr. Foster taught for 3 years at the University of Canterbury in Christchurch, New Zealand, before returning and joining the faculty at USM. Her primary teaching interests include consumer behavior, retail marketing, branding, and creative marketing. Dr. Foster's research streams focus on brand communication, consumer-brand relationships, retailing, and shared responsibility in Higher Education. She served as the Director for the School of Marketing for 5 years, before taking on her current role as the Associate Dean of Research and Graduate Education for the College.

  • Marketing (minor in Cognitive Psychology and Statistics) (PHD) - Louisiana State University and Agricultural & Mechanical College (2008)
  • Marketing (MBA) - University of Southern Mississippi (2001)
  • BA - Mississippi State University (1999)

Consumer Behavior, Creative Marketing, Retail Management, Honors Thesis Writing

  • Sophisticated vs. Rugged: Examining Gendered Brand Communication Styles and Social Media Engagement, Journal of Applied Marketing Theory, 2023,
  • Perceptual Deterrents of the Green Consumer, Qualitative Marketing Research, 2022,
  • Rapid Transitioning to Remote Learning – Shared Responsibility and Coping Strategies, Journal of Marketing Education, 2022,
  • Brand avatars: Impact of Social Interaction on Consumer-Brand Relationships, Journal of Research in Interactive Marketing, 2021
  • Hedonic and Utilitarian Value: The Role of Shared Responsibility in Higher Education Services, Journal of Marketing for Higher Education, 2019,
  • Virtual dressing room media, buying intention and mediation, JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2018, 10.1108/JRIM-06-2017-0042
  • Comfort in brick and mortar shopping experiences: Examining antecedents and consequences of comfortable retail experiences, Journal of Retailing and Consumer Services, 2017
  • Using Augmented Reality to Add Value: Experiential marketing with hypermedia print ads, Journal Of Interactive Advertising, 2016, 10.1080/15252019.2015.1125316
  • Retail Atmospherics: The impact of a brand dictated theme, Journal Of Retailing And Consumer Services, 2015, 10.1016/j.jretconser.2014.07.002

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Areas of Expertise

Consumer Behavior, Retail Marketing, Brand Communications