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Jamye Foster

Dr. Jamye Foster

Associate Professor

  • Marketing (minor in Cognitive Psychology and Statistics) (PHD) - Louisiana State University and Agricultural & Mechanical College (2008)
  • Marketing (MBA) - University of Southern Mississippi (2001)
  • BA - Mississippi State University (1999)

Consumer Behavior, Creative Marketing, Retail Management, Honors Thesis Writing

  • Virtual dressing room media, buying intention and mediation, JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2018, 10.1108/JRIM-06-2017-0042
  • Comfort in brick and mortar shopping experiences: Examining antecedents and consequences of comfortable retail experiences, Journal of Retailing and Consumer Services, 2017
  • Using Augmented Reality to Add Value: Experiential marketing with hypermedia print ads, Journal Of Interactive Advertising, 2016, 10.1080/15252019.2015.1125316
  • Retail Atmospherics: The impact of a brand dictated theme, Journal Of Retailing And Consumer Services, 2015, 10.1016/j.jretconser.2014.07.002
  • Reactions of the Jilted Consumer, Journal Of Retailing And Consumer Services, 2015

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Areas of Expertise

Consumer Behavior, Retail Marketing, Brand Communications