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Jamye Foster

Dr. Jamye Foster

Full Professor


Dr. Foster earned her B.A. in Psychology from Mississippi State, where she became interested in Consumer Psychology. She then transitioned to marketing, earning her M.B.A. from USM, and her Ph.D. in Marketing from Louisiana State University. Dr. Foster taught for 3 years at the University of Canterbury in Christchurch, New Zealand, before returning and joining the faculty at USM. Her primary teaching interests include consumer behavior, retail marketing, branding, and creative marketing. Dr. Foster's research streams focus on brand communication, consumer-brand relationships, retailing, and shared responsibility in Higher Education.

  • Marketing (minor in Cognitive Psychology and Statistics) (PHD) - Louisiana State University and Agricultural & Mechanical College (2008)
  • Marketing (MBA) - University of Southern Mississippi (2001)
  • BA - Mississippi State University (1999)

Consumer Behavior, Creative Marketing, Retail Management, Honors Thesis Writing

  • Virtual dressing room media, buying intention and mediation, JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2018, 10.1108/JRIM-06-2017-0042
  • Comfort in brick and mortar shopping experiences: Examining antecedents and consequences of comfortable retail experiences, Journal of Retailing and Consumer Services, 2017
  • Using Augmented Reality to Add Value: Experiential marketing with hypermedia print ads, Journal Of Interactive Advertising, 2016, 10.1080/15252019.2015.1125316
  • Retail Atmospherics: The impact of a brand dictated theme, Journal Of Retailing And Consumer Services, 2015, 10.1016/j.jretconser.2014.07.002
  • Reactions of the Jilted Consumer, Journal Of Retailing And Consumer Services, 2015

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Areas of Expertise

Consumer Behavior, Retail Marketing, Brand Communications