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Jae-Hwa Shin

Dr. Jae-Hwa Shin

Professor

Bio

Jae-Hwa Shin, Ph.D., MPH, MBA, APR, currently serves as Strategic Communication Program Lead and Online Public Relations Master's Program Coordinator.

Her scholarly and scientific pursuits advancing the Contingency Theory of Strategic Conflict Management across various cultural settings, with an emphasis on the evolving landscape of social media and new technology environments has earned her the prestigious PRIDE Award for Outstanding Education in Public Relations, a recognition that was garnered alongside her latest publication, Public Relations Theory: Capabilities and Competencies.

Dr. Shin has been awarded the Advanced Certificate in Effective College Instruction administered by the Association of College and University Educators (ACUE) & American Council on Education (ACE) and also recognized as Distinguished Professor of Teaching.

She was the Communication Director for the Korea Economic Research Institute and Center for Free Enterprise of the Federation of Korean Industries.

  • MPH - University of Southern Mississippi (2005)
  • PHD - University of Missouri-Columbia (2003)
  • MA - Sogang University (2000)
  • BA - EWHA Womans University (1993)

Mass Media Theory (MCJ 407)
Public Relations (MCJ 421/521)
Public Relations and Advertising Introduction (MCJ 329)
Introduction to Strategic Communication (MCJ 329)
Creative Strategies (MCJ 333)
Public Relations and Advertising Writing and Design (MCJ 422)
Data & Media Analytics (MCJ 425)
Public Relations Research (MCJ 426/526)
Public Relations and Advertising Research (MCJ 426/526)
Public Opinion, Mass Communication and Society (MCJ 425/525)
Public Relations Campaigns (MCJ 428)
Public Relations and Advertising Campaigns (MCJ 428)
Strategic Communication Capstone (MCJ 428)
Public Relations Seminar (MCJ 483)
Special Problems (MCJ 492)
Honor’s Thesis (MCJ 492)
Communication in Public Health (DPH 485)
Public Relations Theory (MC 620)
Public Relations Strategies (MC 626)
Public Relations Campaigns (MC 621)
Public Relations Seminar (MC 623)
International Public Relations (MC 622)
Public Relations Seminar on Social Media (MC 623)
Public Relations Crisis Communication (MC 624)
Mass Communication Theory (MC 607)
Introduction to Graduate Research (MC 720)
Content Analysis (MC 721)
Communication Research Methods (MC 722)
Communication Seminar on Health Communication (MC 609)
Communication Seminar on New Media and Communication Technologies (MC 609)
Communication Seminar on Quantitative Research Methods Using SPSS (MC 809)
Research in Communication (MC 691)
Special Problems (MC 692)
Research (MC 791)
Independent Study (MC 792)
Dissertation (MC 898)

  • Korean (Native or Bilingual)
  • English (Native or Bilingual)

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Contact Me

College Hall (CH) 207C map

Hattiesburg

Email
Jae-Hwa.ShinFREEMississippi

Phone
601.266.4258

Areas of Expertise

Public Relations (Strategic Communication), Health, Risk and Science Communication