Dr. Fei Xue
Professor
Bio
Dr. Fei Xue is a Professor in the School of Media and Communication. He joined The University of Southern Mississippi in the fall of 2004. He teaches undergraduate and graduate courses in strategic communication, advertising, social media, mass communication theories and research. His primary research interests are advertising message strategies, digital advertising, and social effects of advertising.
https://scholar.google.com/citations?hl=en&user=rhiWqwkAAAAJ
- PHD - University of Alabama (2004)
- MA - Huazhong University (2000)
- BA - Huazhong University (1997)
Introduction to Public Relations and Advertising, Advertising Creative Strategy, Media Planning, Public Relations and Advertising Campaigns, Social Media, Mass Communication Theory, Psychology of Advertising
- Show Products or Show People: An Eye-Tracking Study of Visual Branding Strategy on Instagram, Journal of Research in Interactive Marketing, 2021, https://doi.org/10.1108/JRIM-11-2019-0175
- Facebook news feed ads: a social impact theory perspective, Journal of Research in Interactive Marketing, 2019, https://doi.org/10.1108/JRIM-10-2018-0125
- In-Feed Native Advertising on News Websites: Effects of Advertisement Format, Website Reputation, and Product Involvement on Internet Users’ Reactions, Journal of Internet Commerce, 2019, https://doi.org/10.1080/15332861.2019.1586361
- English (Native or Bilingual)
- Chinese (Native or Bilingual)