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Wei Wang

Dr. Wei Wang

Associate Professor


Dr. Wang's research focuses on destination branding, service innovation, and food tourism. She strongly focuses on quantitative research and scale development methods. Her research has been published in over 50 conference proceedings and over 20 top-tier tourism and marketing journals (10 first or single-authored), including 7 CBED elite publications, over 10 on A or A+ on the ABDC list, including Tourism Management (ABDC: A+) and Journal of Travel Research (ABDC: A+).
Dr. Wang has received several prestigious research and teaching awards, including awards from the Society for Marketing Advances, the Association of Marketing Theory and Practice, and the International Society of Travel and Tourism Educators. Dr. Wang is also the recipient of the 2023 Lucas Endowment for Faculty Excellence Award, the Business Advisory Council Research Awards, the SGII Award, the Joseph A. Greene Excellence in Teaching Award, and the Honors College Mentor of the Year Award. She has completed sponsored projects to meet the needs of the community, industry, and the University.

  • PHD - Indiana University-Bloomington (2014)
  • MS - Indiana University-Bloomington (2009)

BA498CA/BA598CA: International Business Administration Seminar Abroad (Italy Business & Culture)
HTM100: Introduction to Hospitality and Tourism.
HTM300: Principles of Hospitality and Tourism Management.
HTM340: Global Tourism.
HTM345: Customer Services Management.
HTM368: Hotel Operations.
HTM385: Introduction to the Convention Industry.
HTM398: Event Operations.
HTM442: Hospitality and Tourism Marketing.
HTM467: Professional Meeting and Event Coordination.
HTM472: Casino and Resort Marketing.
HTM479/HTM479CA: Internships in Hospitality and Tourism.
HTM492/HTM492CA/HTM492H: Special Problems in Hospitality and Tourism.
HON300: Honors Thesis I
HON301: Honors Thesis II

  • Society for Marketing Advances (SMA)
  • International Council on Hotel, restaurant, and Institutional Education (ICHRIE)
  • American Marketing Theory and Practice Association (AMTP)
  • Chinese (Native or Bilingual)

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Areas of Expertise

Destination Branding; Service Innovation; Food Tourism; Scale Development