Dr. Wei Wang
Associate Professor
Bio
Dr. Wang joined the University of Southern Mississippi in Fall 2014 from Indiana University Bloomington. She is an internationally recognized scholar in service innovation and food marketing, with over 60 conference proceedings and nearly 40 publications in top tier (A+) journals, including Tourism Management, Journal of Travel Research, International Journal of Hospitality Management, and Journal of Hospitality and Tourism Management. Her research has earned numerous Best Paper awards from academic conferences.
Dr. Wang demonstrates strong leadership across research, teaching, and service, with a record of sustained impact and recognition. Her work has received a wide range of competitive honors, including the Provost Faculty Fellow distinction, the Vice President for Research Multidisciplinary Research Award, the Lucas Endowment for Faculty Excellence Award, and the Louis K. Brandt Research Award.
- PHD - Indiana University-Bloomington (2014)
- MS - Indiana University-Bloomington (2009)
BA498CA/BA598CA: International Business Administration Seminar Abroad (Italy and Japan Business & Culture)
HTM100: Introduction to Hospitality and Tourism.
HTM300: Principles of Hospitality and Tourism Management.
HTM340: Global Tourism.
HTM345: Customer Services Management.
HTM368: Hotel Operations.
HTM377: E-Commerce in Hospitality and Tourism.
HTM385: Introduction to the Convention Industry.
HTM398: Event Operations.
HTM442: Hospitality and Tourism Marketing.
HTM444: Tourism Research Methods.
HTM467: Professional Meeting and Event Coordination.
HTM472: Casino and Resort Marketing.
HTM479/HTM479CA: Internships in Hospitality and Tourism.
HTM492/HTM492CA/HTM492H: Special Problems in Hospitality and Tourism.
HTM494: Strategic Destination Analysis.
HTM644: Research Methods in Hospitality and Tourism Management
HON300: Honors Thesis I
HON301: Honors Thesis II
- Asymmetric Location Configurations Shaping Hot/cold Spots of Airbnb Guest Engagement: A Mixed-method Analysis Framework, International Journal of Hospitality Management , 2026, https://doi.org/10.1016/j.ijhm.2025.104409
- Why Does Tourist Risk Perception Differ from Actual Risk? A Social Construction Theory Perspective, Journal of Hospitality and Tourism Management , 2026, https://doi.org/10.1016/j.jhtm.2026.101405
- The wait for authenticity: The role of consumer innovativeness in shaping food truck perceptions, International Journal of Hospitality Management, 2025, https://doi.org/10.1016/j.ijhm.2025.104137
- Ethnic food truck consumers’ satisfaction: A combination of PLS-SEM and fsQCA analysis, Tourism Analysis, 2024, https://doi.org/10.3727/108354224X17209729214476
- Examining the spatial dependency between Airbnb and point of interest, Journal of Hospitality and Tourism Management, 2024, https://doi.org/10.1016/j.jhtm.2024.08.008
- The role of service robots in enhancing customer satisfaction in embarrassing contexts, Journal of Hospitality and Tourism Management, 2024, https://doi.org/10.1016/j.jhtm.2024.04.008
- The Influence of Value Perceptions on Tourist Souvenir Purchase Decisions, International Journal of Tourism Research , 2024
- Development and validation of a casino service quality scale: A holistic approach, Tourism Management, 2022, https://doi.org/10.1016/j.tourman.2021.104419
- The influence of accessibility and motivation on leisure travel participation of people with disabilities, Journal of Travel and Tourism Marketing, 2019, https://doi.org/10.1080/10548408.2018.1496218
- Tourist innovation in air travel, Journal of Travel Research, 2018, https://doi.org/10.1177/0047287516686724
- Society for Marketing Advances (SMA)
- International Council on Hotel, restaurant, and Institutional Education (ICHRIE)
- American Marketing Theory and Practice Association (AMTP)
- Chinese (Native or Bilingual)