Dr. Wei Wang
Associate Professor
Bio
Dr. Wang joined USM in Fall 2014 from Indiana University Bloomington. Dr. Wang’s research focuses on service innovation and food marketing, using quantitative and scale development methods. Her research has been published in 60 proceedings and 30 top-tier journals, including Tourism Management (A+; IF=10.9), Journal of Travel Research (A+; IF=8.0), and International Journal of Hospitality Management (A+; IF=10.0).
Dr. Wang has received Best Paper awards from the Society for Marketing Advances, the Association of Marketing Theory and Practice, and the International Society of Travel and Tourism Educators. Dr. Wang is also the recipient of the Provost Faculty Fellow, Office of the Vice President for Research’s Multidisciplinary Research Award, the Lucas Endowment for Faculty Excellence Award, the SGII Award, the Louis K. Brandt Research Award, the Joseph A. Greene Excellence in Teaching Award, the Business Advisory Council Research Awards, and the Honors College Mentor of the Year Award.
- PHD - Indiana University-Bloomington (2014)
- MS - Indiana University-Bloomington (2009)
BA498CA/BA598CA: International Business Administration Seminar Abroad (Italy Business & Culture)
HTM100: Introduction to Hospitality and Tourism.
HTM300: Principles of Hospitality and Tourism Management.
HTM340: Global Tourism.
HTM345: Customer Services Management.
HTM368: Hotel Operations.
HTM385: Introduction to the Convention Industry.
HTM398: Event Operations.
HTM442: Hospitality and Tourism Marketing.
HTM467: Professional Meeting and Event Coordination.
HTM472: Casino and Resort Marketing.
HTM479/HTM479CA: Internships in Hospitality and Tourism.
HTM492/HTM492CA/HTM492H: Special Problems in Hospitality and Tourism.
HTM644: Research Methods in Hospitality and Tourism Management
HON300: Honors Thesis I
HON301: Honors Thesis II
- The Wait for Authenticity: The Role of Consumer Innovativeness in Shaping Food Truck Perceptions, International Journal of Hospitality Management, 2025, https://doi.org/10.1016/j.ijhm.2025.104137
- The Casino Loyalty Program: The Moderating Effect of Membership Tier, International Journal of Hospitality and Tourism Administration, 2024, http://doi.org/10.1080/15256480.2024.2400718
- Ethnic Food Truck Consumers’ Satisfaction: A Combination of PLS-SEM and fsQCA Analysis, Tourism Analysis, 2024, https://doi.org/10.3727/108354224X17209729214476
- Examining the Spatial Dependency between Airbnb and Point of Interest, Journal of Hospitality and Tourism Management, 2024, https://doi.org/10.1016/j.jhtm.2024.08.008
- The Role of Service Robots in Enhancing Customer Satisfaction in Embarrassing Contexts, Journal of Hospitality and Tourism Management, 2024, https://doi.org/10.1016/j.jhtm.2024.04.008
- The Influence of Value Perceptions on Tourist Souvenir Purchase Decisions, International Journal of Tourism Research , 2024
- Necessity is the Mother of Innovations: A Qualitative Study of Event Innovations during “Shock” Events, Journal of Convention and Event Management, 2023, https://doi.org/10.1080/15470148.2023.2228468
- Development and validation of a casino service quality scale: A holistic approach, Tourism Management, 2022, https://doi.org/10.1016/j.tourman.2021.104419
- The influence of accessibility and motivation on leisure travel participation of people with disabilities, Journal of Travel and Tourism Marketing, 2019, https://doi.org/10.1080/10548408.2018.1496218
- Tourist innovation in air travel, Journal of Travel Research, 2018, https://doi.org/10.1177/0047287516686724
- Society for Marketing Advances (SMA)
- International Council on Hotel, restaurant, and Institutional Education (ICHRIE)
- American Marketing Theory and Practice Association (AMTP)
- Chinese (Native or Bilingual)