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Wei Wang

Dr. Wei Wang

Associate Professor

Bio

Dr. Wang's research focuses on destination branding, service innovation, and food tourism. She strongly focuses on quantitative research and scale development methods. Her research has been published in over 50 conference proceedings and over 20 top-tier tourism and marketing journals (10 first or single-authored), including 7 CBED elite publications, over 10 on A or A+ on the ABDC list, including Tourism Management (ABDC: A+) and Journal of Travel Research (ABDC: A+).
Dr. Wang has received several prestigious research and teaching awards, including Best Paper in Track at the 2022 Society for Marketing Advances, Best Paper in Track at the 2024 and 2017 Association of Marketing Theory and Practice, and Best Poster Award at the 2011 International Society of Travel and Tourism Educators. Dr. Wang is also the recipient of the 2023 Lucas Endowment for Faculty Excellence Award, 2023 SGII Award, 2019, 2020, and 2023 BAC research awards, and 2022 Joseph A. Greene Excellence in Teaching Award.

  • PHD - Indiana University-Bloomington (2014)
  • MS - Indiana University-Bloomington (2009)

HTM100: Introduction to Hospitality and Tourism.
HTM300: Principles of Hospitality and Tourism Management.
HTM340: Global Tourism.
HTM345: Customer Services Management.
HTM368: Hotel Operations.
HTM385: Introduction to the Convention Industry.
HTM398: Event Operations.
HTM442: Hospitality and Tourism Marketing.
HTM467: Professional Meeting and Event Coordination.
HTM472: Casino and Resort Marketing.
HTM479: Internships in Hospitality and Tourism.
HTM492: Special Problems in Hospitality and Tourism.
HON300: Honors Thesis I
HON301: Honors Thesis II

  • Society for Marketing Advances (SMA)
  • International Council on Hotel, restaurant, and Institutional Education (ICHRIE)
  • American Marketing Theory and Practice Association (AMTP)
  • Chinese (Native or Bilingual)

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Contact Me

Scianna Hall 3017 map

Hattiesburg

Email
W.WangFREEMississippi

Phone
228.214.3282

Areas of Expertise

Destination Branding; Service Innovation; Food Tourism; Scale Development