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Joanne Cao

Dr. Joanne Cao

Associate Professor


Dr. Joanne T. Cao is the Director of the School of Marketing. She is a MS Gulf Coast native and has over 10 years of experience in the services and healthcare industry. Dr. Cao received both her BSBA and MBA degrees from the University of Southern Mississippi and completed her doctorate at Louisiana Tech University. Her research interests include value consumption, service failures and recovery, and branding. Her teaching areas include Principles of Marketing, Consumer Behavior, and Marketing Research. Some of her work can be found in the Journal of Business Research, Journal of Service Management, Asia Pacific Journal of Marketing and Logistics, Journal of Marketing Theory and Practice, and Journal of Marketing Education.

  • DBA - Louisiana Tech University (2016)
  • MBA - University of Southern Mississippi (2009)
  • BSBA - University of Southern Mississippi (2008)

Principles of Marketing | Consumer Behavior | Marketing Research | Developing an Honors Thesis

  • Society for Marketing Advances
  • Association of Marketing Theory and Practice
  • Direct Selling Education Foundation

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Areas of Expertise

Services • Consumer Behavior • Multi-Method Approaches