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Joanne Cao

Dr. Joanne Cao

Assistant Professor


Dr. Joanne T. Cao is an Assistant Professor of Marketing and a MS Gulf Coast native. She received both of her BSBA and MBA degrees from the University of Southern Mississippi and has over 10 years of experience in the services and healthcare industry. Dr. Cao completed her doctorate at Louisiana Tech University. Her research interests include value consumption, service failures and recovery, and branding. Her teaching areas include Principles of Marketing, Consumer Behavior, and Marketing Research.

  • DBA - Louisiana Tech University (2016)
  • MBA - University of Southern Mississippi (2009)
  • BSBA - University of Southern Mississippi (2008)

Principles of Marketing | Consumer Behavior | Marketing Research | Developing an Honors Thesis

  • Effective College Instruction
  • Teaching Marketing Analytics
  • Applying the QM Rubric
  • Preventing Discrimination & Harassment: Employees V2.3
  • Family Educational Rights and Privacy Act
  • Title IX: Preventing Sexual Misconduct for Faculty and Staff – "Responsible Employee" Edition
  • Bullying Prevention for Higher Education
  • Diversity Benefits for Higher Education Employees
  • Code of Conduct for Higher Education
  • FCOI Disclosure Process at USM_2017V2
  • FERPA for Higher Education
  • Preventing Discrimination and Sexual Violence Refresher: Title IX VAWA & Clery Act for Faculty & Staff
  • Respect and Inclusion Series: Uncovering Implicit Bias
  • Society for Marketing Advances
  • Association of Marketing Theory and Practice
  • Direct Selling Education Foundation

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Contact Me

North Academic Building (NAB) 211 map

Gulf Park



Areas of Expertise

Services • Consumer Behavior • Multi-Method Approaches