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Dr. Ayse Elmadag Bas

Assistant Professor


Dr. Banu Elmadag Bas has received her BS (1999) and MS (2001) in Management Engineering at Istanbul Technical University and Ph.D. (2006) in Marketing, at The University of Alabama. Since joining USM in 2019, Dr. Bas has taught the capstone marketing management courses for both undergraduate and graduate marketing programs. Prior to joining USM, she worked at Istanbul Technical University as full-time faculty and served in many administrative positions. Her research focuses on Frontline Service Employee motivation, well-being, ethic, and dysfunctional behaviors as well as other customers and their behaviors in services contexts. She has publications in several academic journals such as Journal of Services Marketing, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Management Learning, and Human Resources Quarterly.

  • PHD - University of Alabama (2006)

MKT 600 Marketing Management
MKT 428 Marketing Management
MKT 395 International Marketing
MKT 355 Integrated Marketing Communications

  • Journal of Marketing Theory and Practice
  • Society for Marketing Advances
  • Turkish (Native or Bilingual)
  • French (Limited Working)
  • English (Full Professional)

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Contact Me

Scianna Hall 3011 map



Areas of Expertise

Services Marketing