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Banu Elmadag Bas

Dr. Banu Elmadag Bas

Assistant Professor


Dr. Banu Elmadag Bas received her BS (1999) and MS (2001) in Management Engineering at Istanbul Technical University and Ph.D. (2006) in Marketing, at The University of Alabama. Since joining USM in 2019, Dr. Bas has taught the capstone marketing management courses for both undergraduate and graduate marketing programs. Her research focuses on Frontline Service Employee motivation, well-being, ethic, and dysfunctional behaviors as well as other customers and their behaviors in services contexts. She has publications in several academic journals such as Journal of Services Marketing, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Management Learning, and Human Resources Quarterly.

  • PHD - University of Alabama (2006)

MKT 600 Marketing Management
MKT 635 Consumer Behavior Theory
MKT 428 Marketing Management
MKT 395 International Marketing
MKT 355 Integrated Marketing Communications

  • A Qualitative Approach to Designer as a Product Cue: Proposed Conceptual Model of Consumers Perceptions and Attitude, Review of Managerial Science, 2021, 10.1007/s11846-020-00381-5
  • Witnessing Verbal Aggression: Role of Customers' Self-Conscious Emotions, Journal of Services Marketing , 2020, 10.1108/JSM-01-2019-0037
  • Frontline Employee Age and Customer Mistreatment: A Meta-Analysis, Journal of Services Marketing, 2021, 10.1108/JSM-06-2019-0246
  • Alleviating job stress to improve service employee work affect: the influence of rewarding, Service Business: An International Journal, 2018, 10.1007/s11628-017-0340-y
  • Unpacking Product Design Awards: A Qualitative Inquiry into Consumer Perceptions and Responses , Qualitative Market Research Journal: An International Journal, 2024
  • Influences of organizational investments in social capital on service employee commitment and performance, Journal of Business Research, 2013, 10.1016/j.jbusres.2012.03.008
  • Measurement of organizational investments in social capital: The service employee perspective, Journal of Business Research, 2011, 10.1016/j.jbusres.2010.06.008
  • Antecedents and consequences of frontline service employee commitment to service quality, Journal of Marketing Theory and Practice, 2008, 10.2753/MTP1069-6679160201
  • Market orientation, employee development practices, and performance in logistics service provider firms, Industrial Marketing Management, 2008, 10.1016/j.indmarman.2007.01.002
  • An examination of organizations' frontline service employee development practices, Human Resource Development Quarterly, 2007, 10.1002/hrdq.1206
  • Journal of Marketing Theory and Practice
  • Society for Marketing Advances
  • Turkish (Native or Bilingual)
  • English (Full Professional)
  • French (Limited Working)

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Areas of Expertise

Services Marketing