Skip navigation
Banu Elmadag Bas

Dr. Banu Elmadag Bas

Assistant Professor


Dr. Banu Elmadag Bas has received her BS (1999) and MS (2001) in Management Engineering at Istanbul Technical University and Ph.D. (2006) in Marketing, at The University of Alabama. Since joining USM in 2019, Dr. Bas has taught the capstone marketing management courses for both undergraduate and graduate business programs. Prior to joining USM, she worked at Istanbul Technical University as full-time faculty and served in many administrative positions. Her research focuses on Frontline Service Employees motivation, well-being, ethical and dysfunctional behaviors as well as other customers and behaviors in services contexts.She has publications in several academic journals such as Journal of Services Marketing, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Management Learning, and Human Resources Quarterly.

  • PHD - University of Alabama (2006)

  • Witnessing Verbal Aggression: Role of Customers' Self-Conscious Emotions, Journal of Services Marketing , 2020,
  • Cross-national differences in complaint behavior: cultural or situational?, Journal of Services Marketing, 2018,
  • Alleviating job stress to improve service employee work affect: the influence of rewarding, Service Business, 2018, DOI 10.1007/s11628-017-0340-y
  • A Hierarchical Approach For Defining And Classifying Constructs In Management and Marketing Research: Examples From The Field Of Dysfunctional Behavior, Journal of Management Marketing and Logistics, 2018,
  • Influences of organizational investments in social capital on service employee commitment and performance, Journal of business research, 2013
  • Measurement of organizational investments in social capital: The service employee perspective, Journal of Business Research, 2011, doi:10.1016/j.jbusres.2010.06.008
  • Antecedents and consequences of frontline service employee commitment to service quality, Journal of Marketing Theory and Practice, 2008
  • Market orientation, employee development practices, and performance in logistics service provider firms, Industrial Marketing Management, 2008
  • An examination of organizations' frontline service employee development practices, Human Resource Development Quarterly, 2007
  • Exploring the development of supply chain international joint ventures, International Journal of Physical Distribution \& Logistics Management, 2007
  • Family Educational Rights and Privacy
  • Cybersecurity Awareness Training
  • Title IX: Preventing Sexual Misconduct for Faculty and Staff – “Responsible Employee” Edition
  • Independent Applying the Quality Matters QM Rubric
  • Turkish (Native or Bilingual)
  • English (Full Professional)

Edit profile

Contact Me

Scianna Hall 3006 map



Areas of Expertise

Services Marketing