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Traci Hayes

Dr. Traci Hayes

Assistant Professor


Traci Hayes, MBA, MS, DrPH, is an assistant professor of public health at the University of Southern Mississippi as well as an award-winning communications practitioner who has directed health marketing and outreach programs for academia, government, and non-profits. Dr. Hayes is an . Dr. Hayes’ research is focused on integrative health and health communications. She works with minority populations to integrate their health priorities into theory-driven, community-based behavior change interventions and programs. She has published her work on implementing and evaluating theory-based interventions to promote physical activity, yoga, stress and weight management, and the impact on the coronavirus on minority populations.

  • DRPH - Jackson State University (2018)
  • MS - Jackson State University (2012)
  • BS - Jackson State University (1996)

DPH 428 Introduction to Healthcare Systems
DPH 457 Healthcare Finance Management
DPH 485 Communication in Public Health
DPH 606 Rural Health
DPH 612 Measurement and Evaluation
DPH 647 Healthcare Marketing

  • Evaluating Research Centers in Minority Institutions: Framework, Metrics, Best Practices, and Challenges, International Journal of Environmental Research and Public Health , 2020, 10.3390/ijerph17228373
  • Using the Multi-Theory Model (MTM) of Health Behavior Change to Explain Yoga Practice, Alternative Therapies in Health Medicine, 2020
  • Determining the Efficacy of the Community Research Fellows Training: An 18-Month Evaluation, Journal of Community Engagement and Scholarship, 2020,
  • American Public Health Association
  • Mississippi Public Health Association
  • Mississippi Center for Clinical and Translational Research Community Engagement Core Working Group

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Harkins Hall (EHH) map



Areas of Expertise

Health Promotion, Health Behavior and Health Communications, Community Engagement, Program Implementation and Evaluation