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Brent Hale

Dr. Brent Hale

Assistant Professor

Bio

Brent Hale (PhD, Indiana University) is an Assistant Professor of Communication Studies and mediated communication specialist. His research focus includes interlocutory and psychological responses to social media content through commenting, including messages related to health and politics. He has published quantitative analyses of various social media platforms, including Imgur, Reddit, and YouTube.

https://scholar.google.com/citations?user=WO4_iegAAAAJ&hl=en
https://www.linkedin.com/in/brentjhale/

  • PHD - Indiana University-Bloomington (2020)
  • MA - Indiana University-Bloomington (2016)

CMS 310 - Research Methods in Communication Studies
CMS 320 - Professional Communication
COM 110 - Careers and Skills in Communication
COM 310 - Digital and Social Media
COM 600 - Communication Theory and Research

  • Examining the effect of identification with a social media community on persuasive message processing and attitude change, New Media & Society, 2022, https://doi.org/10.1177/14614448221124085
  • Reddit as a source of COVID-19 information: A content analysis of r/coronavirus during the early pandemic, Journal of Communication Technology, 2022, doi.org/10.51548/joctec-2022-002
  • Danger, sex, and everything else: A comparison of camera angle and camera distance effects across pictures of varied emotional content, Journal of Media Psychology, 2021, https://doi.org/10.1027/1864-1105/a000295
  • Posting about cancer: Predicting social support in Imgur comments, Social Media and Society, 2020, https://doi.org/10.1177/2056305120965209
  • Who is responsible? The impact of emotional personalization on explaining the origins of social problems, Atlantic Journal of Communication, 2020, https://doi.org/10.1080/15456870.2020.1752693
  • Testing three measures of verbal-visual frame interplay in German news coverage of refugees and asylum seekers, International Journal of Communication, 2020
  • Responding to depression-related Imgur posts: A content analysis of social support and non-bona fide features in user-generated comments, Digital Health, 2019, https://doi.org/10.1177/2055207619890476
  • Vlogging cancer: Predictors of social support in YouTube cancer vlogs., Cyberpsychology, Behavior, and Social Networking, 2018, https://doi.org/10.1089/cyber.2018.0176
  • Visual war: A content analysis of Clinton and Trump subreddits during the 2016 campaign, Journalism and Mass Communication Quarterly, 2018, https://doi.org/10.1177/1077699018766501
  • “+1 for Imgur”: A content analysis of SIDE theory and common voice effects on a hierarchical bidirectionally-voted commenting system, Computers in Human Behavior, 2017, https://doi.org/10.1016/j.chb.2017.09.003
  • National Communication Association
  • International Communication Association
  • Association for Education in Journalism and Mass Communication

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Contact Me

College Hall (CH) 207E map

Hattiesburg

Email
Brent.HaleFREEMississippi

Areas of Expertise

Mediated Communication; Social Media; User Comments; Media Psychology