Social Media Content and Strategy

Social Media Content and Strategy

By pursuing a minor in Social Media Content and Strategy, you will master the art of crafting authentic content marketing, designing visually appealing graphics, and implementing marketing strategy through a combination of lectures and applied experiences such as projects, case studies, and simulations. Preparing you for careers in social media, digital media, digital marketing, e-commerce, content marketing, and internet marketing.

What Will I Learn?

This is an interdisciplinary minor shared by the School of Media and Communication and the School of Marketing. You will learn these skills and more:

• content creation
• digital media
• design software
• search engine optimization
• social media
• content marketing
• digital advertising
• email marketing

 

Coordinator

Career Pathways

A minor in Social Media Content and Strategy is appropriate for students who wish to work in social media in their major or in a related field. Social media jobs are abundant in virtually all disciplines, including media organizations, marketing firms, non-profit organizations, and a wide range of businesses. The social media field offers many opportunities for new graduates who are digitally savvy and possess a wide range of social media skills.

What You Need to Know

The minor can be completed in 15 to 21 hours and is open to all majors. School of Marketing students and mass communication and journalism students from the School of Media and Communication need only take 15 hours to complete the minor because of the overlap between their major and minor courses. For students in all other majors, the minor requires 21 hours. An internship in social media is strongly recommended. 

Availability