Why Study Public Relations and Advertising?
Public relations and advertising play major roles in our society. Career options are growing in today’s digital world as organizations utilize various platforms to reach target audiences. Our program provides students with the skills and knowledge to help them find their career path.
What Will I Learn?
The curriculum begins with courses that offer an overview of the public relations and advertising professions and industries to demonstrate its contribution to our society. From there, students focus on specific areas such as writing, design, research, analytics, creative strategy, media planning and campaigns. . We stay connected with real-world by inviting professionals and alumni to the classroom and developing and implementing campaign plans for local and national clients. Students are also encouraged to complete internships for credit and join our AAF and PRSSA chapters.
Public Relations and Advertising students also have opportunities recieve certification from Hootsuite and Google, and participate in national and international competitions such as PRSSA Bateman Competition, Arthur W. Page Society Case Study Competition, AAF National Student Advertising Competition (NSAC), Google Ad Grants Online Marketing Challenge, etc.
Internships offer students in the School of Communication an important opportunity for supervised learning in a professional setting. Students benefit by gaining valuable insight into the careers and job tasks of professionals in their major, by enriching their learning experience through observing first-hand the practical application of classroom theories and concepts, and by gaining vital professional contacts with professionals in their major. Internships may be earned in public relations and advertising, and three credit hours are offered for students who successfully complete the internship over the course of one semester.
Your success is our success.
Whether working with students on class projects or honors theses, team projects or student groups, advising or chatting when we run into you on campus, we take the time to get to know our students. All of the faculty in the School are active in research projects and creative endeavors, balancing disciplinary leadership positions, and serving the university in important ways, but we always find time to help students. Your success is our success.
Availability
| Degree Plan | Availability |
|---|---|
| Public Relations and Advertising BA | Hattiesburg |
| Public Relations and Advertising Minor |
- Advertising Manager
- Media Planner
- Brand Manager
- Creative Director
- Digital Media Specialist
- Account Planner
- Mart Martin, 1978
Brand Strategist, Jackson Spalding Marketing Communications, Atlanta, GA - Justin Marciani, 2004
Project Management Supervisor, Zehnder Communications, New Orleans, LA
- Justin Marciani, 2004
Director of Resource Management, BBH New York - Nick Payne, 2008
Project Management Supervisor, Zehnder Communications, New Orleans, LA
- Shaun Walker, 2006
Creative Director & Co-Founder HEROfarm Marketing & Public Relations, New Orleans, LA - Jessica Russell Hilton, 2005
Associate Creative Director, GodwinGroup, Jackson, MS