Why Study Public Relations and Advertising?
Public relations and advertising play major roles in our society. Career options are growing in today’s digital world as organizations utilize various platforms to reach target audiences. Our program provides you with the skills and knowledge to help you find your career path. Students may choose to focus on creative strategies, media planning, or account management.
What Will I Learn?
The curriculum begins with courses that offer an overview of the media industries to demonstrate the inter connectivity of each. From there, students focus on the specifics of advertising such as creative strategies, media planning and advertising campaigns. We stay connected with real world by inviting professionals to the classroom and developing advertising plans for real-world clients. Students are also encouraged to complete internships for credit.
Courses include:
- Basic Graphic Design
- Advertising Creative Strategy
- Advertising Media
- Advertising Theory and Research
- Advertising Campaign
Advertising students work with local clients to develop campaign plans in several courses. They also have opportunities to participate in national and international competitions such as AAF National Student Advertising Competition (NSAC), Google Ad Grants Online Marketing Challenge, etc.
Internships offer students in the School of Communication an important opportunity for supervised learning in a professional setting. Students benefit by gaining valuable insight into the careers and job tasks of professionals in their major, by enriching their learning experience through observing first-hand the practical application of classroom theories and concepts, and by gaining vital professional contacts with professionals in their major. Internships may be earned in public relations and advertising, and three credit hours are offered for students who successfully complete the internship over the course of one semester.
Your success is our success.
Whether working with students on class projects or honors theses, team projects or student groups, advising or chatting when we run into you on campus, we take the time to get to know our students. All of the faculty in the School are active in research projects and creative endeavors, balancing disciplinary leadership positions, and serving the university in important ways, but we always find time to help students. Your success is our success.
Availability
| Degree Plan | Availability |
|---|---|
| Public Relations and Advertising BA | Hattiesburg |
| Public Relations and Advertising Minor |
- Advertising Manager
- Media Planner
- Brand Manager
- Creative Director
- Digital Media Specialist
- Account Planner
- Mart Martin, 1978
Brand Strategist, Jackson Spalding Marketing Communications, Atlanta, GA - Justin Marciani, 2004
Project Management Supervisor, Zehnder Communications, New Orleans, LA
- Justin Marciani, 2004
Director of Resource Management, BBH New York - Nick Payne, 2008
Project Management Supervisor, Zehnder Communications, New Orleans, LA
- Shaun Walker, 2006
Creative Director & Co-Founder HEROfarm Marketing & Public Relations, New Orleans, LA - Jessica Russell Hilton, 2005
Associate Creative Director, GodwinGroup, Jackson, MS