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Public Relations and Advertising

Availability: Hattiesburg Options

Why Study Public Relations and Advertising?

Public relations and advertising play major roles in our society. Career options are growing in today‚Äôs digital world as organizations utilize various platforms to reach target audiences. Our program provides students with the skills and knowledge to help them find their career path. 

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3general scholarships; 1 program-specific scholarship
1annual top advertising student award
1Advertising student organization

What Will I Learn?

The curriculum begins with courses that offer an overview of the public relations and advertising professions and industries to demonstrate its contribution to our society. From there, students focus on specific areas such as writing, design, research, analytics, creative strategy, media planning and campaigns. . We stay connected with real-world by inviting professionals and alumni to the classroom and developing and implementing campaign plans for local and national clients. Students are also encouraged to complete internships for credit and join our AAF and PRSSA chapters.

Public Relations and Advertising students also have opportunities recieve certification from Hootsuite and Google, and participate in national and international competitions such as PRSSA Bateman Competition, Arthur W. Page Society Case Study Competition, AAF National Student Advertising Competition (NSAC), Google Ad Grants Online Marketing Challenge, etc.

Internships offer students in the School of Communication an important opportunity for supervised learning in a professional setting. Students benefit by gaining valuable insight into the careers and job tasks of professionals in their major, by enriching their learning experience through observing first-hand the practical application of classroom theories and concepts, and by gaining vital professional contacts with professionals in their major. Internships may be earned in public relations and advertising, and three credit hours are offered for students who successfully complete the internship over the course of one semester.

Because of the ever growing digital nature of the journalism field, it is imperative that students learn with technology that they will use in their professional career. Therefore, all students must have a MAC laptop for the program. Laptop requirements specific to the journalism degree can be found on the School of Communication website.

Your success is our success.

Whether working with students on class projects or honors theses, team projects or student groups, advising or chatting when we run into you on campus, we take the time to get to know our students. All of the faculty in the School are active in research projects and creative endeavors, balancing disciplinary leadership positions, and serving the university in important ways, but we always find time to help students. Your success is our success.

 

Availability

Contact Us

School of Communication

College Hall 207D
Hattiesburg, MS 39406

Hattiesburg Campus

Campus Map

Email
Fei.XueFREEMississippi

Phone
601.266.5652

  • Advertising Manager
  • Media Planner
  • Brand Manager
  • Creative Director
  • Digital Media Specialist
  • Account Planner
  • Mart Martin, 1978
    Brand Strategist, Jackson Spalding Marketing Communications, Atlanta, GA
  • Justin Marciani, 2004
    Project Management Supervisor, Zehnder Communications, New Orleans, LA
  • Justin Marciani, 2004 
    Director of Resource Management, BBH New York
  • Nick Payne, 2008
    Project Management Supervisor, Zehnder Communications, New Orleans, LA
  • Shaun Walker, 2006
    Creative Director & Co-Founder HEROfarm Marketing & Public Relations, New Orleans, LA
  • Jessica Russell Hilton, 2005
    Associate Creative Director, GodwinGroup, Jackson, MS