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School of Media and Communication

Peter Rogers

Peter Rogers is among the elite in public relations and advertising.  The Hattiesburg native graduated from USM in 1957 and moved to New York in 1959.  After working 10 years at various advertising agencies, he opened Peter Rogers Associates in 1974.  The agency was known for positioning luxury products with simple graphics and one-liners: “If you don’t look good, we don’t look good”; “Danskins are not just for dancing”’ and “What becomes a legend most?,”  to name a few.  Rogers’ client list included famous names such as Vidal Sassoon, Pierre Cardin, and Gloria Vanderbilt.  In addition to his campaigns, he has appeared editorially in various consumer magazines including Time, People, Vanity Fair, New York Magazine, and others.  After a highly successful advertising career expanding over 50 years, Rogers closed Peter Rogers Associates and is now a founding member of “Fete de Swifty,” the mayor’s fund to advance New York City.  Rogers was inducted into the MCJ Hall of Fame in 2009.