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School of Media and Communication

Stratcom Week Oct. 3-7!

This is the logo for StratCom Week.

The School of Media and Communication, in partnership with the College of Business and the School of Marketing, has put together a weeklong slate of activities and contests for the first-ever Strategic Communication Week! The events highlight the many careers available to students who see themselves helping non-profits, agencies, companies and other organizations to design, create and research messages for internal and external audiences. The number of jobs in these careers are expected to jump 14 percent by 2030. The week’s activities put students together with professionals and faculty to explore the exciting fields encompassed by Strategic Communication. The week is organized around the specializations offered within the Strategic Communication major, public relations, advertising, media sales, and organizational communication.

 2 Ways to Stay Engaged This Week


1. Participate in the Contests Selfie Poster?

You can enter one or both of the contests!

  1. Selfie Time: Take a selfie at one of several stations set up around campus for a chance to win one of four $50 prizes. Look for the posters with a QR code, snap a selfie, post it to your Instagram account and tag the School of Media and Communication, @SOMCatUSM. You will be entered to win one of the four cash prizes. Final deadline is 3 p.m., Oct. 7. Winners will be announced the following Monday evening.
  2. Your #bestUSMlife via TikTok: Create a TikTok video featuring you and/or your friends living their “best USM life.” Individuals will be eligible for one of two $500 awards. Send the video link with the hashtag #bestUSMlife to soc@usm.edu with Best TikTok in the subject line. Student groups, or independent groups of students, who wish to enter will receive the equivalent in cash. Final deadline is 5 p.m., Oct. 6. Videos will be judged by a three-person panel based on pertinence to the theme; quality of the video, and overall creativity.

Here is where you can find the Selfie posters and stations. You can enter the drawing by taking a selfie either at one of the stations or with a poster:

Selfie stations:
College Hall – First floor across from the elevator
Scianna Hall – Second floor outside the Hatchery

Posters:
Liberal Arts Building (LAB)
Cook Library
The Fresh Food Company
The Union

2. Attend One of the Events

(Note: To attend one of the lunches, please make a reservation with the listed contacts by noon, Friday, Sept. 30).

Oct. 3  | Welcome to StratCom Week!

Join Dr. Joe Paul, interim USM president, and other campus leaders, faculty and students in kicking off the week at 4 p.m. in LAB 108. A panel of professionals addressing the broad area of Strategic Communication will be held at 4:30 p.m. Look for the banners. Limited quantities of free T-shirts will be available. Stay for the mixer at 5:30 p.m., featuring hors d’oeuvres and a chance to chat with the guest panel.

Panelists include:

  • Christian Patterson, APR+M, Fellow PRSA, Commander, U.S. Army Engineer Research Development Center
  • Donna Ritchey, APR, Senior Partner and Chief Strategist, Godwin Group
  • Samantha McCain, APR, Chief Communications Officer, City of Hattiesburg
  • Lisa Holifield Shoemaker, Executive Director, Mississippi Cable Telecommunications Association
  • Amanda Parker, Public Relations Specialist, Signing River Electric Cooperative & President of the State Board of Public Relations Association of Mississippi


Oct. 4 | StratCom Week: Public Relations

This day focuses on the PR specialization. Visiting professionals will be speaking in classes, having lunch with students and offering advice on portfolios and resumes, as well as attending a mixer on the porch of College Hall. Please email Dr. Jae Hwa Shin (jae-hwa.shinFREEMississippi) to make reservations or inquire about for any of the following:

  • 9:30 a.m.-10:45 a.m., CH#203 (Location subject to change)
    Guest talks and conversation with Ashley Rea, Manager of Communication, Sanderson Farms & President of PRAM Pinebelt Chapter; and Nicole Runke, Associate Director for External Affairs at Southern Miss
  • 11 a.m.-12:15 p.m., CH #201 (Location subject to change)
    Gust talks and conversation with Bill Imada, CEO, IW Group & 
    Donna Ritchey, Chief Strategist, Godwin Group
  • Noon-1:30 p.m. – Lunch with guests, students and faculty (reservation needed).
  • 2 p.m.-3:30 p.m. – Resume and portfolio reviews (job chats).
  • 4 p.m.-6 p.m. – Mixer on the porch of College Hall.

Oct. 5  | StratCom Week: Advertising

This day focuses on the advertising specialization. Visiting professionals will be speaking in classes, having lunch with students and offering advice on portfolios and resumes, as well as attending a mixer on the porch of College Hall. Please email Dr. Fei Xue (fei.xueFREEMississippi) to make reservations or inquire about any of the following:

  • 11:30-1 p.m.  – Lunch with guests, students and faculty. (Reservation needed). 
  • 1 p.m. - 2 p.m., CH #201, Panel on advertising and digital media.
  • 2 p.m.-3:30 p.m. – Resume and portfolio reviews (job chats).
  • 4 p.m.-6 p.m. – Mixer on the Porch.

Guests and panelists: Frankie Crechale, Director of Digital Marketing, Data Street Marketing; Marlo Dorsey, Executive Director/CEO, VisitHattiesburg; Sylvia Hanes, Social Media Strategist and Web Developer, Memorial Hospital at Gulfport; Treasurer, American Advertising Federation (AAF) Mississippi Gulf Coast; Lindsey Schwaner, Director of Operations & Marketing, BREAD; Cecelia Shabazz, Marketing and Brand Strategist, Memorial Hospital at Gulfport; President, American Advertising Federation (AAF) Mississippi Gulf Coast; Brittney Westbrook, Associate Director for Marketing Communications, USM; Kandyce Gamble, Coordinator of Marketing and Web Support, USM Housing and Residence Life.

Oct. 6 | StratCom Week: Media Sales (all events at Scianna Hall, College of Business)

Inquiries may be made to Prof. of Practice Kevin Buckley (kevin.buckleyFREEMississippi).

  • 11 a.m.-12:15 p.m.: Coffee and Connections; Networking Event & College of Business Resources Tour. Room: Scianna Hall 2nd Floor Hatchery & Sales Lab 
  • 12:15 p.m.-12:50 p.m.: Networking & Job Fairs Workshop: Learn how to get the most out of networking events and job fairs. Topics will include how to prepare, what to talk about, and how to follow up.  Room: Scianna Hall 1040 
  • 1 p.m.-2 p.m. - From Classroom to Careers: Industry Panel on Media Sales and Media Jobs;   
    Don King, Account Executive for iHeart Media; Aimee Murry, Divisional Communications Director for Salvation Army; Tim Walker, General Manager for WDAM/Gray TV.   
    Room: Scianna Hall 1014 (or SCH 1003 for larger capacity) 

Oct. 7 | StratCom Week: Organizational Communication/Close of StratCom Week

This day focuses on the organizational communication. A panel to discuss the field will be held at 11 a.m., followed by a lunch with guests and students. Please email Dr. Kathryn Anthony (kathryn.anthonyFREEMississippi) to make reservations for any of the following:

  • 11 a.m. – Panel. Guests include: Chad Driskell, VP for External Affairs, USM; Kristy Gould, Corporate Planning & Development, Hattiesburg Clinic; John Griffith, Hattiesburg Market President, Bancorpsouth.
  • Noon – Lunch with guests and students.
  • 1:30-On – Community involvement event (CMS capstone class)

For questions about anything you see here, contact Dr. Ed Simpson, director of the School of Media & Communication: edgar.simpsonFREEMississippi. Follow the school on Instagram and Facebook.

 

 

 

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School of Media and Communication

School of Media and Communication
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118 College Dr. #5121
Hattiesburg, MS 39406

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601.266.4258