Healthcare CEOs Share Real World Advice with USM Marketing Students

Marketing students at The University of Southern Mississippi were treated to special presentations by Rich Pascoe, CEO of Apricus BioSciences, Inc., and Patrick Daly, CEO of Cohera Medical, Inc., to kick off the Inspired Leaders Series on Sept. 29.

The inaugural presentation was tailored for the College of Business Marketing 471 class: Marketing in the Health Care Industry, taught by Professor of Practice Kelli King. The two successful CEOs shared what has inspired them to become leaders. Overarching themes included hard work, the desire to always keep learning and awareness that failure is a part of success.

Pascoe and Daly then lunched with 20 students who asked more in-depth questions about their paths and learned about humble beginnings and the importance of mentors. The program concluded with a lengthy Q&A session about healthcare companies and healthcare marketing as a profession.

“Having Patrick Daly and Rich Pascoe visit with healthcare marketing students was an invaluable learning experience. After extensively researching Cohera Medical, Inc. and Apricus Biosciences, Inc., discussing the companies and products with the CEOs in person was a full circle moment for the students,” said King. “Mr. Daly and Mr. Pascoe were extremely candid and approachable. This visit was a special moment for Southern Miss healthcare marketing.”

To learn more about the Southern Miss College of Business, call 601.266.4659 or visit: https://www.usm.edu/business